Friday, November 9, 2012

What Is 'Total Popular Music'?

It's 'The NEW Mass Appeal Hit Music Radio Format' based on Total Popular-ity across the niche divisions of pop music that radio has created over the years. It's what 'Top 40' originally started out to be. And, in a PPM world, is able to produce double digit AQH shares! Format creator Mark Harris describes it: "More Contemporary than Adult Contemporary ... Hotter than Hot AC ... More Mainstream than Mainstream CHR" Both our weekly Super Sixty and our Daily Dozen reflect this TOTAL Popular Music concept.

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